What is the best way to get the chance to pitch your product to big corporate business? Just call up the CEO out of the blue? They don’t care?

What is the best way to get the chance to pitch your product to big corporate business? Just call up the CEO out of the blue? They don’t care? –@NickHarleyNZ

The question answers itself with the healthy skepticism at the end. So I agree with what Nick is saying: you can’t just call the CEO out of the blue and they do in fact care. A good recipe for failure is to have one idea that fits one business and then they will almost surely reject you, even if you get through to the CEO, which is almost impossible.

A recipe for success then is the reverse.

Have ten ideas for thirty businesses. And then move up the ladder, pitching the head of business development at each company. Or using your network to find people at the company you can pitch to.

Will all 30 respond? No! But 6 will. And 3 will want meetings. And 2 might like one of the ten ideas. And one will say yes.

And that’s all you need.

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